UX / UI Design

Haydenshapes is pioneering new technologies in the surf industry.

Hayden changed the game when he introduced futureflex, a manufacturing technology which uses carbon fiber to strengthen the edges of the board.

He wanted a web app just as unique that allowed his customers to craft their boards to be the perfect shape, size, density, and design.

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Objective:

The client, a multinational corporation, wanted to update their outdated website to better reflect their brand and improve user experience.Approach: We began by conducting extensive research on the target audience and the client's competitors. This included surveys, interviews, and focus groups to gather insights on what users wanted and expected from a corporate website.Based on our findings, we developed personas and user journeys to guide the design process. We also created a style guide to ensure consistent branding across all pages.To improve the user experience, we implemented a modern, responsive design that was mobile-friendly and easy to navigate. We also added various interactive elements, such as hover effects and accordions, to make the website more engaging.

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"We are thrilled with the results of the revamped website. Not only does it better reflect our brand, but the improvements in user experience have translated into tangible business results. We've seen a significant increase in traffic and conversions since launching the new site. We couldn't be happier with the outcome."

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Results:

The new website received positive feedback from users and the client. It received a 20% increase in traffic and a 15% increase in conversions in the first month. The client reported an overall improvement in their online presence and ability to attract new customers.