THE PROCESS

Our journey to San Francisco was the culmination of a collaborative process that began at the inception of this artistic endeavor. From the very beginning, we worked closely with the artist and the label to craft a vision that would crescendo at the world championships with the debut of the music video.

In the early stages, we engaged in deep creative dialogue, shaping the narrative and the visual aesthetic that would accompany "Rise Up" by Edda Hayes & 2WEI. It was a journey of shared ideas, inspirations, and countless hours of collaboration, driven by the collective pursuit of excellence.

As the world championships drew near, the excitement and anticipation reached a fever pitch. San Francisco, a city known for its innovation and artistic vibrancy, was the perfect backdrop for our artistic expedition. With the artist as our guide, we meticulously curated and directed a behind-the-scenes shoot, capturing the moments where creativity, passion, and inspiration converged.

This journey was a testament to the power of collaborative artistry and the dedication of all involved. It was a voyage from the creative inception, through the meticulous work in San Francisco, and ultimately culminating in the grand stage of the world championships. The music video debut was the grand finale, a moment where the art, the artist, and the collaborative spirit were unveiled to the world, making it a true testament to the vision and hard work of everyone involved.